PULKIT

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Hello, I’m Pulkit Singhal!

As an experienced professional, I'm fueled by innovation, adept at managing product lifecycles, and excel in fast-paced settings. I keep abreast of market trends, encourage cross-team collaboration, and foster a positive, inclusive work environment. I'm a natural leader and mentor, committed to results and ongoing growth.

Work Experience

Creative Lead

September 2023 - Present

  • Led a new team's development, organizing events, facilitating training, and upskilling colleagues

  • Managed an entire team within a major project, showcasing my ability to handle complex projects and lead teams

  • Prioritized tasks effectively based on project pipelines, contributing to smoother project execution

  • Created Applet Design System and Storyboarding Tool for the creation of 350+ Math Interactive Applets, which reduced the production time by 60%

  • Spearheaded product & visual design for D2C BYJU'S Shop, driving a successful launch & generating ₹1 Cr revenue in 3 months

  • Designed Blog pages, Landing pages and Referral programs for BYJU'S Math US, elevating user retention by 5% and conversion by 7%

  • Designed landing page, pop-up forms, banners, promotional posts for a US collaboration

  • Designed an AI Homework Solver from scratch to end, taking a complex concept and transforming it into a user-friendly tool that has the potential to significantly improve student learning outcomes

Senior Creative Associate

July 2022 - August 2023

  • Oversaw the entire project lifecycle (pre-production to post-production) for various projects, ensuring seamless workflow and timely deliveries

  • Collaborated with external studios on BYJU'S Future School projects, negotiating complexity ratios to reduce costs

  • Designed Byju's FIFA Math game, attracting over 500k visits in 2 months, which increased conversions by

    12% (from 3% to 15%)

  • Brainstormed and crafted the virtual lab platform with positive user feedback, demonstrating its usability

Creative Associate

July 2020 - June 2022

  • Designed and animated engaging motion graphics to explain complex concepts, contributing to a positive learning experience for millions of students

  • Proactively identified areas for process improvement, streamlining workflows by creating templates for non-standardized animation elements

  • Simultaneously, I delved into the design of a custom font for mathematics, skillfully integrating multiple typefaces to create a unique and visually appealing asset

  • Collaborated with stakeholders to design interactive elements that increased learning efficacy by 21% and improved user retention from 12% to 16% in the BYJU'S app

  • Designed interactive elements (Buttons, Toggle, Sliders, Graph Interactives) that promote active learning and knowledge retention

My Stack

Figma

Collaborative Design

ChatGPT

Content Creation

Framer

Web Design

Shopify

E-Commerce Dev

Photoshop

Visual Craft

Illustrator

Vector Design

After Effects

Motion Design

Premiere Pro

Video Editing

Photoshop

Vector Design

Illustrator

Vector Design

After Effects

Motion Design

Premiere Pro

Video Editing

Freelancing Works

OnePlus

Visual Designer

I undertook the role of helping their design team and providing guidance. This encompassed a diverse range of responsibilities, including creating brochures, designing materials for their SAP program, and aiding in the execution of promotional campaigns. In my capacity, I facilitated the smooth coordination and production of visual content, ensuring that it aligned seamlessly with the organization's objectives and enhanced its brand presence.

Get Set Play

Motion Graphics Designer & Visual Content Specialist

I specialized in crafting dynamic and visually compelling content for various digital platforms. My responsibilities included designing eye-catching Instagram posts, tournament announcements, and promotional banners, and creating a consistent design language across all digital assets. Additionally, I collaborated with the marketing team to ensure that the visual content aligned with the brand's overall messaging and marketing strategies.

Rathi Krishna

Design Intern

Collaborating under the mentorship of Rathi Krishna, an accomplished concept artist, presented me with a unique opportunity to contribute to a project for one of his esteemed clients. This experience proved highly enriching as it facilitated close collaboration with him, providing deep immersion into the complex realms of minimalism and concept art. As a result, I gained a new perspective on creative design and honed my skills in delivering visually compelling and conceptually rich artwork.

Aaruush, SRM IST

Organizer

As the Organizer of Creatives for the national-level techno-management fest Aaruush, my role was multifaceted. I led a creative team, overseeing the design of promotional materials and providing creative direction, ensuring that the visual elements aligned with the festival's theme. Additionally, I specialized in creating captivating animated content, contributing to the festival's online presence and engagement. My role involved close collaboration with various festival teams, ensuring the seamless integration of creative and motion design elements, and maintaining a consistent brand identity for Aaruush.

NAC

Motion Graphics Designer& Visual Content Specialist

I was entrusted with crafted engaging visual content, including graphics, animations, and print materials, with the goal of enhancing students' learning experiences. I collaborated closely with educators and content creators to align our visuals with the curriculum, stayed updated on design trends and educational techniques, and maintained the quality and consistency of our materials for a seamless learning experience.

GAIUS Hyperlocal Pvt. Ltd.

Visual Designer

I had the opportunity to work closely with a startup based in the UK, where I played a pivotal role in bolstering their online presence and promotional initiatives. My responsibilities included crafting engaging Instagram posts, designing eye-catching YouTube thumbnails, and editing educational videos. Through these efforts, I contributed to the creation of visually appealing content that effectively captured the target audience's attention and delivered the intended message.

DSA, SRM IST

Convenor

As the Convenor for DSA, a student-led organization responsible for hosting a wide array of cultural events throughout the year in college, as well as a grand Cultural fest, I oversaw the entire creative process, from conceptualization to final execution, which encompassed the development of promotional materials, brochures, and animations. as well as managing the creative team, and taking charge of the shooting and post-production phases. My role was instrumental in ensuring the seamless creation of visually compelling content that promoted and enriched the cultural events hosted by DSA.